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Data-driven Approach on Sales Strategy and Execution

Running and sustaining a business is not based on pure instinct, especially when you want to grow a business empire. A company used to be more personalised with face to face interactions. A sales representative can engage with prospective clients, and using instinct, determine if they are an ideal customer. However, due to changing human behaviour, advancements in technology and the pandemic’s hurdle, the world has shifted to a virtual platform where personal interaction is limited to non-existent. Companies face the challenge of building trust and are now executing a buyer-first approach after they have understood the customer’s needs. Analytics is a crucial part of your company’s roadmap. Useful analytics establishes metrics for planning and executing actionable results, giving you an understanding of your company’s past performance and future predictions. Using a data-driven approach, your company can form a personalised and targeted plan to satisfy your customer. A company’s growth...
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How to define the ecosystem for complex customer service vs customer experience | Corporality Global

Today’s customer experience is not as linear as it used to be. The commercial exchange has evolved together with technological advances that were previously unimagined. This catalysed advances in customer service from business to a more personalised customer-centric ecosystem.   Difference between Contemporary and Complex Customer Service   Contemporary customer service  concentrates on providing single services under a business ecosystem. It was introduced by James Moore in 1993 and is described as an interlinking system consisting of suppliers, competitors, product, distributors and consumers. The company provides services based on what the company thinks their customer needs and wants from them. Contemporary customer service is primarily focused on supply with predefined service recipes.   Complex customer service  aims to satisfy customers under a customer-defined perspective and requirement. The service given is based on in-depth research on customer person...
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TWO SIDES OF A BELT-AND-ROAD GLOBAL ECONOMY

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Have you thought about trading in Chinese RMB instead of in U.S. Dollars? Well, more and more people are doing just that.   In recent decades, China’s “Belt and Road Initiative”  (BRI) has helped in boosting economies especially in developing countries. Its swift implementation and continuing success is building up the Asian superpower as the world’s economic mecca.   However, the impact of their strict and often-criticised policies has also affected free trade and the global economy. It brings one to think, should the BRI come into full bloom—what could be the implications?   While the world has fairly endured trade wars and domination by superpower market players, the BRI is presenting some problematic challenges.   What are the benefits—and consequences—of a China-centric digital global economy?   Two sides of the coin   China’s big plan has indeed  improved development  in emerging economies especially in various industries. In recen...
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Digital Marketing Execution | Digital marketing plan and Strategy

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A digital marketing plan has several poignant areas working together to grow a business. It is only after execution across campaigns, advertisements and sales funnels that you can visualise development. While the road is rather long, from defining your goals to planning, and implementation, marketers must consider positioning, strategies, and metrics to push all digital marketing actions into motion. Whether you are a small start-up or an enterprise, achieving elevated levels of success is fundamental to the evolution of your business. Digital marketing campaigns and execution vary greatly from company to company, but some core elements are universal.   The above quote from Albert Einstein holds true to digital marketing as well. The success of your implementation is defined not just by the number of ‘likes’ but more through ROIs and valuable KPIs that are tightly anchored to the objectives of your business. It is one to create a digital marketing plan and another to actually execu...
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Why Should CMOs Use Digital Strategies to Support Account-Based Marketing | Corporality Global

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  Business-to-business (B2B) marketing leaders are turning to (Account-based Marketing) ABM strategies to scale their investments.   This does seem like a great idea, which perfectly complements traditional and short-term marketing goals. It only means that sellers are directly targeting best-fit accounts. But without a solid foundation, growth strategies could be interrupted. This is why ABMs must be supported by Digital   Inbound   Marketing to provide your audience with organic and authentic information they are seeking. Basics and Definition of Account-based Marketing Marketing resources are directed to engage with a specific set of accounts, weeding out less-valuable companies early in the selling process. Marketing and sales collaborate to create buying experiences for these mutually identified accounts, thus working in complete alignment. The team directly leaps into these critical processes delighting the accounts better and faster.  Investing in ABM str...
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