Digital Marketing Execution | Digital marketing plan and Strategy

A digital marketing plan has several poignant areas working together to grow a business. It is only after execution across campaigns, advertisements and sales funnels that you can visualise development. While the road is rather long, from defining your goals to planning, and implementation, marketers must consider positioning, strategies, and metrics to push all digital marketing actions into motion.

Whether you are a small start-up or an enterprise, achieving elevated levels of success is fundamental to the evolution of your business. Digital marketing campaigns and execution vary greatly from company to company, but some core elements are universal.

 

The above quote from Albert Einstein holds true to digital marketing as well. The success of your implementation is defined not just by the number of ‘likes’ but more through ROIs and valuable KPIs that are tightly anchored to the objectives of your business. It is one to create a digital marketing plan and another to actually execute it.

Corporality Global brings you a playbook of strategies that will help your digital marketing run healthy and smooth. It is all about implementing the right habits to successfully see your goals through.

Defining your objectives and determining a strategy

Whether you like it or not, as far as digital marketing is concerned, it just starts at the beginning. Fundamental components such as setting your objectives will determine the direction your campaign will take. While these goals might be specific, realistic, and measurable, they must be meaningful to truly add value to your efforts.

Strategising involves taking into consideration the target audience, approach, channels of execution, budgetary constraints and other associated elements. An effective strategy drives you towards a deep understanding of various online channels and their working and best practices to achieve optimal results. Finalised strategic decisions transpire into an intention that drives the entire campaign, which also strengthens its effectiveness.

Relevance and target audience

For an impactful campaign, you must achieve target audience relevance and enable precise and accurate messaging. Plain and broad communication seldom invites the fancy of the potential consumer, who is always looking out for personalised messages. Transform your business goals into something substantial for your target audience to relate to. Ignite emotional responses, as you position yourself to tread on common ground. Sync your messaging with the audience to strengthen your bonds and subsequently, the effectiveness of your campaigns.

Messaging or adding a promotion is one thing and REACHING your audience is another. If you are under the impression that adding a particular campaign will automatically attract your customers, then you might be in for some shock. Apply strategies and tactics through blog articles, SEO, emails, social media, personalisation, retargeting and paid advertising. There are several advanced targeting facilities available with social media today that are incredibly effective in attaining the right kind of audience. 

For instance, on Facebook, based on specific criteria such as location, age, connections, interest and others, among many things, businesses can reach the right kind of audience to take their profits forward. Take control of your campaign through these advanced tools, to make it successful and valuable.

Incorporating visuals

Humans are highly visual creatures, and with technology playing a major role in boosting our elements, we instantly relate to image-based content on social media platforms. In general, trends indicate that large and prominent imagery is consumed rapidly by the audience.

 

An adage expressed sometime in 1911 has not been forgotten yet. Using high-quality, branded visuals have the ability to significantly strengthen the effectiveness of your campaign while simultaneously boosting brand awareness.

 

 

Audiences crave an emotional connection. Increase the chances of engagement with the consumers and allow them feel more in touch with your brand through stimulating visuals.

Integration across channels and creating consistency

Digital marketing cannot thrive in a silo. A compartmentalised approach will only disintegrate your marketing strategies rather than accomplishing them. To compose a successful digital presence, you have to use several elements and incorporate all of them to plan and execute your campaign. 

Increase the impact and reach of your audience, by promoting and projecting your brand across various channels. Well-produced social media must be linked to the page on the website. It is an activity, which would otherwise remain inconsistent in terms of branding and messaging.

A truly effective digital marketing strategy achieves engagement stats and metrics by integrating creativity, thus transforming business goals into audience action. Real outcomes are delivered making your campaign extremely valuable. 

Flexibility of Digital Marketing

While software scalability is a popular subject of debate, the need for affability of digital marketing, is seldom discussed. The market place is extremely fluid and having rigid marketing plans and strategies will only stunt the growth of your business. A variety of strengths and skill sets have to be utilised to ensure that your digital marketing plan quickly adapts to the world of algorithms and trends given the depth and breadth of digitalisation today. Understanding this complexity determines the success of a company and its forging ahead of the competition.

Fast, secure, mobile-friendly

Page loading, navigation and clear call-to-actions are prerequisites to a great website, prompting customers to call you. Arguably one of the most important parts of an online presence is user experience. When the website is slow and difficult to use, visitors invariably hit the BACK button and go to another provider even before the site has completed loading. This is also true with mobile searches, especially with Google issuing a magic number of TWO for the number of seconds within which a site should load for it to be ranked. If your website’s server is not keeping up with the time frame, you might see lesser crawlers coming your way. Click here to know about Digital Media Marketing

Corporality Global is an internationally renowned management and consulting firm that makes it happen for big brands and businesses looking to scale their reputation across the digital platform. We are a committed and innovative team that can take your digital presence to levels reserved only for the best!